Canadian Tire - Humidifier (Buck)

The fourth spot in a series of 30 second commercials for Canadian Tire by Buck for Taxi. The idea was to take an everyday object and make a Nike style commercial about it. Because everyday items are epic.

We wouldn'tve mist the the opportunity to infuse a mistifying amount of dry jokes into each one of these spots. So we continued full steam ahead with this one and after all the sweat and tears, we thought the end result was pretty dank.
I splashed out on design, previs, lookdev and animation.

I set up a plant rig for the spot early on, but we ended up cutting back a lot of the plants in the final edit.

View the full project here: buck.co/work/canadian-tire

Full credits to come.

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