Canadian Tire - Inflator (Buck)
After taking a breath from the first spot we had a blast stretching ourselves and expanding on what we had done before.
I was pumped to have been involved as an Art Director, I had my hand in everything from concept, design, previs, simulations, rigging and animation through to lighting and rendering.  
Some RND in Cinema 4d and Marvelous
Check out https://www.eyedesyn.com/tutorials/controlling-soft-body-dynamics-inflation-using-fields-in-cinema-4d/ if you want a tutorial to make your own.
View the full project here: buck.co/work/canadian-tire
Full credits to come.
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