Nike - White Hot 2.0

For the launch of 5 classic shoes in perhaps the most classic colourway there is, we unlocked the gradient tool and blasted our screens with ramped colours. Then. We bubbled, we distorted, we deconstructed, ripped, pulled, peeled and revealed the shoes to their pure white on white on whiteness.

Air Max 270

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Air Jordan 1

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Air Force 1

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Vapormax

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Air Jordan 3

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Print Campaign

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Design Process

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Credits

Directed by BUCK
Creative Director: Gareth O'Brien
Executive Producer: Erica Ford
Producer: Jordan Howes
Associate Creative Director: Lucas Brooking
Head of CG: Doug Wilkinson
Art Director: Luke Saunders, James Owen
Design: Lucas Brooking, Luke Saunders, William Pietsch, Jason Pamment, James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham, Josh Edwards, Glen Miralles, Mathijs Luijten, Nicolo Bianchino, Elijah Akouri

Lead Modeler: Elijah Akouri - Shoe Modeling: Greg Petchkovsky, Damien Lam, Ben Shearman, James van den Elshout, David Porte Beckefeld
3D Animation: James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham, Josh Edwards, James van den Elshout, David Porte Beckefeld -
2D Animation: Mathijs Luijten, Luke Saunders - Edit: Mathijs Luijten, Salvatore Scopelliti, Luke Saunders

Lighting/Render: Michael Lampe, James Owen, Jordi Pagès, Nejc Polovsak, Chris Phillips, Tim Clapham - Music and Sound Design: Antfood

Thanks for watching!

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